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Jewelers of America’s eLearning Center -- your resource for higher learning and career development. Advance your jewelry sales and management skills for free with quick, convenient jewelry sales and business articles and online courses designed for all levels of jewelry professionals. Start exploring the eLearning Center today and check back often as it will be updated regularly.
FEATURED COURSE
CRACKING THE CODE: A GUIDE TO JEWELERS OF AMERICA’S CODE OF PROFESSIONAL PRACTICES
Every JA Member signs it, but are you and your staff “living” Jewelers of America’s Code of Professional Practices? Review “Cracking the Code” to learn how the Code can help boost your business by building consumer confidence, creating marketing opportunities and differentiating your brand from competitors. Preview what you'll learn in this short video introduction.
Membership is necessary to access the "Cracking the Code" eLearning course. Please sign in above or become a member and then
Every JA Member signs it, but are you and your staff “living” Jewelers of America’s Code of Professional Practices? Review “Cracking the Code” to learn how the Code can help boost your business by building consumer confidence, creating marketing opportunities and differentiating your brand from competitors. Preview what you'll learn in this short video introduction.
Membership is necessary to access the "Cracking the Code" eLearning course. Please sign in above or become a member and then
TRAINING ARTICLES
Selling Diamonds
Diamond Jewelry Terminology: Fluorescence
When selling diamond jewelry, the information included in this article can help you explain fluorescence to your jewelry customers.
Selling Colored Gemstones
Selling Gemstone Jewelry: The Bowtie Effect
Learn how to identify the optical effect, called a "bowtie" that can be found on many fancy-cut diamonds or gemstones. It is a sure sign that something is wrong with the gemstone’s proportions.
Metals
Why does White Gold Yellow?
Jewelry sales professionals must explain the possibilities of white gold to “fade” or “yellow” over time, so as to avoid future dissatisfied customers.
Repairs
Jewelry Bench Services: Bead & Bright Stone Settings
Stone setting is one of the more common bench procedures today. This article will help you evaluate the craftsmanship related a popular stone setting style: bright and bead setting.
Marketing
The Power of Branding
This white paper reveals how to use the power of branding to indelibly print your unique brand image in the mind of the consumer through marketing and performance consistency.
Management
Are You Certifiable?
When customers seek out certified jewelers, are you missing business opportunities?
Security & Risk Prevention
What to Know When Purchasing Scrap Gold
Learn everything you need to know to protect your business when buying scrap gold from customers.
VIDEOS
Spotlight On: Holiday Jewelry MerchandisingHelena Krodel, JA’s Director of Media and Special Events, shares the three jewelry trends to showcase as the perfect holiday gifts
Strategies & Benefits of Supporting Charity EventsCharlotte Preston, principal of Charlotte Preston Catalysts, shares her top tips to get started with cause marketing
How Jewelers Can Own a Cause and Own Their Market Charlotte Preston, principal of Charlotte Preston Catalysts, explains the long-term business benefits of developing charitable commitments
